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The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the ...
Title, Marketing Management Pearson one. Author, Philip Kotler. Publisher, Pearson Prentice Hall, 2009. ISBN, 813171683X, 9788131716830. Length, 816 pages.
May 7, 2019 ... STRATEGIC · MARKETING · MANAGEMENT · Alexander Chernev · Foreword by PHILIP KOTLER · EIGHTH EDITION.
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Dec 2, 2011 ... Marketing management ; Contributor: Internet Archive ; Language: English ; Camera: Canon EOS 5D Mark II ; City: Upper Saddle River, NJ ; Edition: 12.
Nov 14, 2020 ... Marketing management : analysis, planning, implementation, and control. by: Kotler, Philip. Publication date ...
Oct 24, 2022 ... ... Managing marketing implementation and control -- Implementing marketing management -- Managing marketing metrics. Includes bibliographical ...
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